What is the ultimate goal of consumers in a free enterprise system?

• A. To maximize profit for businesses
• B. To find affordable and quality products
• C. To influence government policy
• D. To support local businesses only

Answer: (B)

The ultimate goal of consumers in a free enterprise system is to find affordable and quality products. In this economic model, consumers drive demand by seeking goods and services that meet their needs while being priced reasonably. This desire for quality and affordability encourages businesses to innovate, improve efficiency, and compete with one another. When consumers prioritize these aspects, they can leverage their purchasing power, influencing the market and prompting companies to produce better products.

While businesses strive to maximize profits and certain consumers may choose to support local businesses, the fundamental motivation for consumers in a free market remains centered on obtaining value for their money. This dynamic helps create a competitive environment where companies must continuously improve to attract and retain their customers.